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Intelligently and strategically protect and preserve
your hard-earned assets with World Equity Group.

Independent broker-dealers specializing in a customer-centric approach to financial services.

     Explore our services

  • Over $3 Billion in Assets Under Expert Management.

  • Driven by Enduring Client Relationships.

  • Experienced, Savvy Independent Reps

  • Broad Product and Service Offerings

  • Flexible, Customizable and Unique Platform

  • Exceptional Reputation and Superior Client Service

  • Significant Strategic Growth Opportunities

  • Value-Added Relationships at Every Step of the Client Journey

Your Guide In Business

We offer a consistent, enduring approach to our client relationships, with a strategy determined wholly by your unique goals and risk preferences. We are that steady partner, that "Family CFO" you can trust to deftly and securely manage all aspect of your finances and future.

Risk & Asset
Management Services

Determine the proper risk and return criteria for your individual financial goals and consistently revisit, reassess, and recalibrate your risk profile and strategy changing life circumstances.

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Investment
Oversight Services

Select the optimal money manager for your goals, emphasizing tax efficiency of the investment portfolio. We will continually rebalance your investments and aggregate your entire portfolio in one site.

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Retirement Income
Distribution Services

Comprehensive set up of income in retirement to match needs and timing of each client, including social security/pension review, calculation of spending needs, and tax-efficiency analysis.

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Strategic Family
Wealth Planning

Review of your current assets and investment allocations, beneficiary designation, estate plan, and trust to maximize your family's future wealth and security.

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Full-Service
Investment Banking

Providing sage guidance to clients, informed by our varied expertise and enabled by ready access to capital markets. With a full host of investment banking services, we guide clients through the entire business life cycle — from market evaluations and strategy consulting to providing unrivaled access to capital markets.

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Pre-IPO Funds
& Investments

While Pre-IPO investments offer unique upside, the complexity and exclusivity of gaining access to these opportunities demands careful guidance from an investment advisor with research capabilities and resources needed to invest in the pre-IPO stage, which most individual investors are not able to do.

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A Trusted Advisor For Every Decision

Veteran Experts. Varied Expertise.

At World Equity Group , we're involved in every aspect of our clients' financial lives, not just those we administer on a daily basis. Whether they're considering refinancing a home or need a referral for a good CPA or attorney, they call us. One of us is always here with answers and advice. We're highly accessible and responsive, regularly hosting gatherings and seminars to further inform and interface with our clients.

Quarterly Reports
Enrichment Events
Strategic Seminars
Meet Our Experts

Our independence is our defining competitive advantage.

Most advisors choose from a list of products their broker-dealer has selected for them. As a fully-independent firm, we have no proprietary products, and we don't benefit from choosing one product over another. Thus, we have the unique advantage and liberty to find whatever we need in the marketplace and position clients where they'll be treated best.

Your goals and risk preferences determine how we proceed. We analyze individual situations and recommend a comprehensive plan that can help increase and preserve income while seeking to protect it against down markets.

 
Craig Gould - President & Owner

Check the background of this investment professional on FINRA BrokerCheck

Uncommonly Experienced

Unrivaled Industry Experience

With our varied experience in business administration, portfolio design, corporate and estate law, life insurance, and more -- our team can provide expert advice on any and all matters.

Uniquely Resilient

Insulated from Market Volatility

As you progress through life, you don't have time to recoup from a major downturn, so tactical risk management is essential. We dutifully protect your assets on the downside to minimize risk.

Enduring Relationships

Longevity of Client Relationships

With an average age below that of other firms, yet a wealth of experience, you can trust our advisors to still be by your side decades from now as you enter retirement and eventually pass your estate to those you love.


Your Partners For Results

With over 180 high-net-worth financial experts, we've helped countless clients across the nation optimize their financial strategy and security.

Client Client Client Client
Advent Media Group

" World Equity Group knows that trust-worthy, long-term investor/advisor relationships -- not snap product sales -- -- are crucial to the success of the firm, their portfolio, and their clients.

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Kiplinger's Personal Finance

“As an independent firm not confined by proprietary products, World Equity Group has the flexibility to hand-pick the products truly best for clients and the tools most effective for their advisors."

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Profile Magazine

"Babjak's formula clearly works, with the firm consistently averaging 20% top-line growth annually since its inception."

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Forbes Magazine

WEG's experts bring to the table a wealth of knowledge -- business administration, portfolio design, law, insurance, + more."

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Reach higher by planning smarter.

Financial management and much more - speak to a World Equity Group advisor today.

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